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Abstract The fisheries industry is currently characterized by a social context where levels of competitiveness and economic development must continue to grow, while simultaneously ensuring commitment to and guarantee of levels of environmental and social sustainability. Such businesses, demonstrate an elevated sensitivity to the territory in which they operate, voluntarily implementing corporate social responsibility (CSR) policies in a sustainable development and stakeholder engagement perspective. This study will analyse—through an empirical analysis developed in the Italian context—the level of sustainable strategies and CSR of the large buyers in the fisheries industry, as well as willingness to invest to create a sustainable product. Using multivariate statistical techniques, such as principal component analysis and cluster analysis, we will identify the various groups of buyers in the adoption of sustainable strategies and CSR practices in their business.
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