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Handbuch Online-PR : strategische Kommunikation in Internet und Social Web · Study

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ArticleHandbuch Online-PR : strategische Kommunikation in Internet und Social Web

Ansgar Zerfaß2012

Article2012

Handbuch Online-PR : strategische Kommunikation in Internet und Social Web

Ansgar Zerfaß · Thomas Pleil

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Digital Communication

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2014Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling 2012Grundlagen des Marketing 2014Social Media Newsrooms in public relations: A conceptual framework and corporate practices in three countries 2014Wenn der „Shitstorm“ überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung 2019Online Public Relations 2014Presse- und Medienarbeit in der Unternehmenskommunikation 2014Dialogue and Relationship Building in Online Financial Communications 2014Dialog als Mythos: normative Konzeptionen der Online-PR im Spannungsfeld zwischen Technikdeterminismus und strategischem Handlungsfeld

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Year2012

Typearticle

Published2012-01-01

Languagede

Citations80

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ShelfPublic Relations and Crisis Communication

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doi10.5555/9783864961335

openalex_workW306500715

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