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Das Öl des 21. Jahrhunderts – Strategischer Einsatz von Daten im Marketing · Study

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ChapterDas Öl des 21. Jahrhunderts – Strategischer Einsatz von Daten im Marketing

Silvia Boßow-Thies2020

Chapter2020

Das Öl des 21. Jahrhunderts – Strategischer Einsatz von Daten im Marketing

Silvia Boßow-Thies · Christina Hofmann-Stölting · Heike Jochims

9 citations·0/0 files stored·Springer eBooks

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Big Data and Business Intelligence Digital Marketing and Social Media Digital Innovation in Industries

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References

2016Digital marketing: A framework, review and research agenda 2009Customer Experience Management in Retailing: Understanding the Buying Process 1987Moments of Truth 2017User acceptance of smart home services: an extension of the theory of planned behavior 2013Data‐driven services marketing in a connected world 2018Digital Connection 2016Big Data 2014Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

Languagede

Citations9

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1007/978-3-658-29995-8_1

openalex_workW3081186265

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