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Technology product coolness and its implication for brand love

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2022Service brand coolness in the construction of brand loyalty: A self-presentation theory approach66 cited
2022Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement62 cited
2022“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement55 cited
2023Cool brands and hot attachments: their effect on consumers’ willingness to pay more50 cited
2023Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price41 cited
2022Determinants of consumer acceptance of mobile healthcare devices: An application of the concepts of technology acceptance and coolness35 cited
2023How to earn a premium price: the effect of green marketing and brand coolness34 cited
2023Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity33 cited
2023Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty32 cited
2023Innocence versus Coolness: the influence of brand personality on consumers’ preferences31 cited
2022Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network–structural equation model approach30 cited
2024The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator24 cited
2024Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services23 cited
2023Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective22 cited
2024Luxury fashion brand coolness: niche versus mass cool20 cited
2024Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge19 cited