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The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)

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References

1992Corporate Governance and Disclosure Quality746 cited
2019Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan104 cited
2004Transitioning from total quality management to total innovation management94 cited
2017Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”93 cited
2018EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT21 cited

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2023Pengaruh Persepsi Harga, Citra Merek, dan Lokasi Terhadap Keputusan Pembelian di CFC Grande Karawaci7 cited

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