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Consumer responses to pictures of co-creating consumers in marketing communications
16 references·0 citing·45 second hop
Consumer responses to pictures of co-creating consumers in marketing communications (2020)Consumer responses to pictures of co-crea…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…Customer Empowerment in New Product Development* (2010)Customer Empowerment in New P…Consumer Cocreation in New Product Development (2010)Consumer Cocreation in New Pr…Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. (2008)Who drives divergence? Identi…Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Where Consumers Diverge from …Reducing the risks of new product development (2006)Reducing the risks of new pro…The Development of Self‐Brand Connections in Children and Adolescents (2005)The Development of Self‐Brand…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Issues and Opportunities in New Product Development: An Introduction to the Special Issue (1997)Issues and Opportunities in N…Social Comparison and the Idealized Images of Advertising (1991)Social Comparison and the Ide…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Society and the Adolescent Self-Image (1965)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Seeking the Ideal Form: Product Design and Consumer Response (1995)The effect of experimental presentation of thin media images on body satisfaction: A meta‐analytic review (2001)The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)Brand Community (2001)The future of competition: co-creating unique value with customers (2004)How Brand Community Practices Create Value (2009)Managing brands and customer engagement in online brand communities (2013)The dynamics of place brands (2013)Digital innovation and transformation: An institutional perspective (2018)What Makes Online Content Viral? (2011)Word of mouth and interpersonal communication: A review and directions for future research (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Diffusion of Innovations 1 (2019)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Co-creation experiences: The next practice in value creation (2004)How Business Schools Lost Their Way (2005)Managing the co-creation of value (2007)The Impact of New Media on Customer Relationships (2010)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2010Consumer Cocreation in New Product Development1,367 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1991Social Comparison and the Idealized Images of Advertising961 cited
  • 2010Toward a theory of brand co-creation with implications for brand governance584 cited
  • 2010Customer Empowerment in New Product Development*578 cited
  • 2008Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.548 cited
  • 2005The Development of Self‐Brand Connections in Children and Adolescents534 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited

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  • 1997Issues and Opportunities in New Product Development: An Introduction to the Special Issue517 cited
  • 2006Reducing the risks of new product development511 cited
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