Article2020

Strategic alignment and its impact on decision effectiveness: a comprehensive model

Mohamed Ahmed Ghonim · Nagi M. Khashaba · Hameda M. Al-Najaar · Mohamed A. Khashan

82 citations0/0 files storedInternational Journal of Emerging Markets

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Organizational Strategy and Culture Information Technology Governance and Strategy Management and Organizational Practices

Abstract

Purpose In recent decades, the concept of strategic alignment has been a center of concern for researchers and practitioners. This alignment is associated with the process of strategic planning to achieve high strategic performance and competitiveness. This study aims to investigate the impact of strategic alignment on decision effectiveness. Design/methodology/approach Primary data were collected from 383 employees of the Directorate of Health Affairs in the Dakahlia Governorate in Egypt, through a self-administered questionnaire. The PLS-SEM approach was used to analyze the collected data. Findings The results revealed that strategic alignment significantly and positively affects decision effectiveness and its dimensions, emphasizing the importance of considering all four dimensions of strategic alignment in an integrated model to achieve the greatest impact on the decision effectiveness. Research limitations/implications This study is applied to a developing country, so a comparative study between both developing and developed countries may be needed. Second, the study was restricted to the nonprofit organization, so further research may examine the profit organizations. Originality/value Despite the existence of several studies on the relationship between strategic alignment and decision effectiveness in developed countries, studies conducted in the developing countries are still few. This is one of the earliest studies that adopt the multidimensional approach of strategic alignment in the public sector in emerging economies, which could help directors understand the interdependencies and different roles of strategic alignment dimensions in a novel comprehensive model.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 2014A primer on partial least squares structural equation modeling (PLS-SEM)2022Business Research Methods 1999Strategic alignment: Leveraging information technology for transforming organizations 1993Strategic alignment: Leveraging information technology for transforming organizations 1974The Focused Factory 2007A descriptive model of the consumer co-production process

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