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Investigating firm level drivers of salesperson brand identification · Study

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ArticleInvestigating firm level drivers of salesperson brand identification

Allison Lee2020

Article2020

Investigating firm level drivers of salesperson brand identification

Allison Lee · Karen E. Flaherty

23 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Job Satisfaction and Organizational Behavior Employee Performance and Motivation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1979A Paradigm for Developing Better Measures of Marketing Constructs 2017Exchange and Power in Social Life 2001Social Cognitive Theory: An Agentic Perspective 1965Exchange and Power in Social Life.2004The Social Identity Theory of Intergroup Behavior 1960The Norm of Reciprocity: A Preliminary Statement

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2022Chinese cultural element in brand logo and purchase intention

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Year2020

Typearticle

Published2020-09-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2020.08.030

openalex_workW3082337166

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