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Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
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  • 2004Segmenting global markets by generational cohorts: determining motivations by age283 cited
  • 2011Shopping orientations of US males: A generational cohort comparison268 cited
  • 2004A Descriptive Epidemiology of Lifetime Trauma and the Physical Health Status of Older Adults.251 cited
  • 2007Changes in Residents' Attitudes toward Tourism over Time: A Cohort Analytical Approach221 cited
  • 2012Encouraging brand loyalty in fickle generation Y consumers203 cited
  • 2007A social institutional approach to identifying generation cohorts in China with a comparison with American consumers169 cited
  • 2004Fashion consciousness of Chinese, Japanese and American teenagers113 cited
  • 2010God-Mediated Control and Change in Self-Rated Health110 cited
  • 2006Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics97 cited
  • 2021The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions96 cited
  • 2013Patterns of change in religious service attendance across the life course: Evidence from a 34-year longitudinal study95 cited
  • 2006Social Relationships in Late Life84 cited
  • 2017Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia77 cited

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  • 2013“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?76 cited
  • 2012Generations X and Y Attitude towards Controversial Advertising47 cited
  • 2011Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime45 cited