New development: Covid-19 and its publics—implications for strategic management and democracy

Abstract

This article discusses the concept of ‘publics’ and provides a case example related to Covid-19 to show the importance of strategically managing with and for publics. Specifically, the publics of local governance in lockdown are identified from two focus groups with local leaders conducted in Lombardy, Italy. Identifying, designing and visualizing publics is a key democratic and strategic choice with implications on the public values enacted.

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