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The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community
16 references·0 citing·48 second hop
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References

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1,960 cited
  • 2014Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It1,899 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
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