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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
8 references·0 citing·26 second hop
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention (2020)Sales promotion in health and medicine: u…Formulating productive marketing communications strategy: a major health system’s experience (2018)Formulating productive market…Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations (2017)Billboard advertising: an ave…Advertising and integrated brand promotion (2009)Advertising and integrated br…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Essentials of the U.S. Health Care System (2004)Essentials of the U.S. Health…Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (2003)Sales Promotion: How to Creat…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Basic Marketing: A Marketing Strategy Planning Approach (1994)Basic Marketing: A Marketing …NATIONAL TRANSPORTATION STATISTICS (2000)Vulnerable Populations in the United States (2004)Health Disparities in the United States: Social Class, Race, Ethnicity, and Health (2008)Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution (2020)Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences (2020)Ogilvy on Advertising (1986)Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care (2009)MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients (2020)African Americans and Caribbean Blacks: Perceived neighborhood disadvantage and depression (2018)Medical facility network design: User-choice and system-optimal models (2018)Excitement or sophistication? A preliminary exploration of online brand personality (2006)Service quality and customer satisfaction: qualitative research implications for luxury hotels (2015)Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships (2010)The takeoff of social media in tourism (2012)Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product (2016)Retailer branding of consumer sales promotions. A major development in food marketing? (2011)Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty (2021)Social distancing, trust and post-COVID-19 recovery (2021)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)
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References

  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2004Essentials of the U.S. Health Care System126 cited
  • 1994Basic Marketing: A Marketing Strategy Planning Approach107 cited
  • 2003Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work37 cited
  • 2018Formulating productive marketing communications strategy: a major health system’s experience25 cited
  • 2017Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations18 cited

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