In‐Depth Interviews

Abstract

An in‐depth interview is a qualitative research technique that is used to conduct detailed interviews with a small number of participants. In contrast to other forms of qualitative research, researchers using an in‐depth interviewing approach invest a significant amount of time with each participant employing a conversational format. Interview questions are primarily open‐ended and lead to a discovery‐oriented approach. The purpose of in‐depth interviewing is to get detailed information that sheds light on an individual's perspective, experiences, feelings, and the derived meaning about a particular topic or issue. A commonly‐employed qualitative technique in the social sciences, in‐depth interviewing is most frequently used in media psychology to better understand how to approach a topic that needs further study and can be a valuable component in multi‐method research designs. As a standalone research method, in‐depth interviewing has limitations for media applications due to the lack of generalizability.

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