Articlebronze2005

Leveraging Information Technology to Gain Competitive Advantage: A Case Study on General Electric Consumer Products

10 citations0/0 files storedJournal of international technology and information management

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Information Technology Governance and Strategy ERP Systems Implementation and Impact Enterprise Management and Information Systems

Abstract

The purpose of this study is to analyze the impact of merging General Electric Lighting (GEL) and General Electric Appliance (GEA) into General Electric Consumer Products (GECP) and how IT strategies are used to gain competitive advantages in its industry. This study will analyze major IT projects being developed and implemented in relation to their impact on major information flows, organizational structure, IT architecture, control systems, and the labor characteristics of the IT function. Alternatives to achieve integration will then be discussed and recommendations will be proposed.

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1991Organizational Vision and Visionary Organizations 1998Learning Is the Critical Success Factor in Developing Truly New Products 2001Planning for the market?1995Keys to Success in Corporate Redesign 1993Technology and Competitive Advantage—The Role of General Management 1991How Good Is Our Research?

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