Photographs as a Research Tool in Visitor Studies

Abstract

Photographs provide valuable descriptive data when used as a research tool. Studies in informal settings have used photographs taken by researchers and visitors to (a) document physical behavior and movement within the setting; (b) learn more about the setting visit and what was learned or remembered from the visit; (c) determine visitor satisfaction, interest, and exhibition impact; and (d) determine exhibition preferences of diverse groups. This article reviews how photographs have been used in informal settings, describes a study at the Florida Museum of Natural History in Gainesville that used photographs to examine student attention in exhibitions, and discusses the advantages of utilizing Visitor Employed Photography (VEP) as a research tool.

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