Evaluation of a Third-Generation Zoo Exhibit in Relation to Visitor Behavior and Interpretation Use

Andrew Moss · Maggie Esson

25 citations0/0 files storedJournal of Interpretation Research

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Museums and Cultural Heritage Animal Behavior and Welfare Studies Animal and Plant Science Education

Abstract

This study, conducted over a four-year period at Chester Zoo in the UK, sought to evaluate the impact on visitor behavior and interpretation use that a transition from second- to third-generation zoo exhibit might affect. Visitors spent more time in the newer exhibit (even when allowing for relative floor area) and visitor time budgets suggest a high degree of visitor interaction with different exhibit elements. Specific interpretive elements were analyzed in detail, using quasi-quantitative methods in addition to more standard timing and tracking measures. From this, a proportional relationship between time and visitor engagement is proposed. Areas that were highlighted as under-performing during evaluation were retrofitted with simple, but highly visible, instructional signage and this was found to increase the proportion of visitors that stopped, and how long they stopped in a significant way.

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References

1998The Effect of Visitors ‘ Agendas on Museum Learning 2009Timing and Tracking: Unlocking Visitor Behavior 2007Environmental awareness, interests and motives of botanic gardens visitors: Implications for interpretive practice 2004The nature of learning and its implications for research on learning from museums 1988Exhibit Design and Visitor Behavior 1998Paying Attention: Visitors and Museum Exhibitions 2010Assessing Exhibits for Learning in Science Centers: A Practical Tool 2009Does more interpretation lead to greater outcomes? An assessment of the impacts of multiple layers of interpretation in a zoo context

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