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Celebrity endorsements in destination marketing: A three country investigation · Study

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ArticleCelebrity endorsements in destination marketing: A three country investigation

Subhadip Roy2020

Article2020

Celebrity endorsements in destination marketing: A three country investigation

Subhadip Roy · Wioleta Dryl · Luciana de Araújo Gil

94 citations·0/0 files stored·Tourism Management

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Diverse Aspects of Tourism Research Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2004The Social Identity Theory of Intergroup Behavior 1969The Handbook of Social Psychology 1986Psychology of intergroup relations 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness 1951The Influence of Source Credibility on Communication Effectiveness 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1997ATTITUDES AND ATTITUDE CHANGE

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Year2020

Typearticle

Published2020-09-07

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations94

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1016/j.tourman.2020.104213

openalex_workW3089872330

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