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Celebrity endorsements in destination marketing: A three country investigation
16 references·1 citing·41 second hop
Celebrity endorsements in destination marketing: A three country investigation (2020)Celebrity endorsements in destination mar…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…The psychology of globalization. (2002)The psychology of globalizati…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEImage Formation Process (1994)Image Formation ProcessThe Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Cosmopolitans and Locals in World Culture (1990)Cosmopolitans and Locals in W…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Psychology of intergroup relations (1986)Psychology of intergroup rela…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones (2022)Brand Storytelling on Website…Social categorization and intergroup behaviour (1971)Social Identity Theory and the Organization (1989)Social Identity Theory and the Organization (1989)The Authoritarian Personality (2001)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Social Theory and Social Structure. (1958)Common Sense as a Cultural System (1975)Outline of a Theory of Practice (1977)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)The New Transnational Activism (2005)Regimes of Mobility Across the Globe (2012)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)A Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Nature and Operation of Attitudes (2001)Political conservatism as motivated social cognition. (2003)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Destination image (2002)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Antecedents of Tourists’ Loyalty to Mauritius (2011)The Bases of Social Power (1986)The Elaboration Likelihood Model of Persuasion (1986)Framing Processes and Social Movements: An Overview and Assessment (2000)
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References

  • 2004The Social Identity Theory of Intergroup Behavior13,600 cited
  • 1969The Handbook of Social Psychology12,660 cited
  • 1986Psychology of intergroup relations10,696 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,678 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,691 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 1994Image Formation Process2,267 cited
  • 1990Cosmopolitans and Locals in World Culture1,920 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,644 cited
  • 2002The psychology of globalization.1,444 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

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1,277 cited
  • 2002How perceived brand globalness creates brand value1,115 cited
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    • 2022Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones5 cited