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EXPERIENTIAL MARKETING AND EXPERIENTAL VALUE, HOW DOES IT IMPACT ON CONSUMER REPURCHASE INTENTIONS
13 references·0 citing·44 second hop
EXPERIENTIAL MARKETING AND EXPERIENTAL VALUE, HOW DOES IT IMPACT ON CONSUMER REPURCHASE INTENTIONS (2020)EXPERIENTIAL MARKETING AND EXPERIENTAL VA…Experiential value: a review and future research directions (2017)Experiential value: a review …Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention (2016)Sense Marketing, Experiential…PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION (2016)PERAN EXPERIENTIAL VALUE DALA…Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach (2012)Modeling Relationship Between…METODE PENELITIAN KUANTITATIF KUALITATIF DAN R &D (2012)METODE PENELITIAN KUANTITATIF…Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Experience Marketing: Concept…Structural Equation Modeling : Belajar Lebih Mudah Teknik Analisis Data Kuesioner dengan Lisrel-PLS (2009)Structural Equation Modeling …EXPERIENTIAL MARKETING (SEBUAH PENDEKATAN PEMASARAN) (2009)EXPERIENTIAL MARKETING (SEBUA…The conceptual domain of service loyalty: how many dimensions? (2007)The conceptual domain of serv…Customer repurchase intention (2003)Customer repurchase intentionExperiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Principles of Marketing (1972)Principles of MarketingConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How destination image and evaluative factors affect behavioral intentions? (2006)The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009)The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Hedonic shopping motivations (2003)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Satisfaction With Life Scale (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Happiness from Ordinary and Extraordinary Experiences (2013)Co-creation of tourist experiences: a literature review (2015)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)The partial least squares approach for structural equation modeling. (1998)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)Consumer perceived value: The development of a multiple item scale (2001)The qualitative content analysis process (2008)Customer centricity in mobile banking: a customer experience perspective (2019)Going with the flow: smart shopping malls and omnichannel retailing (2020)How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection (2021)Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention (2011)Efektifkah Experiential Marketing di Sebuah Rumah Sakit (2018)PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA (2019)Pengembangan Bahan Ajar Menggunakan Aplikasi Kvisoft Flipbook Maker Materi Himpunan (2018)Pengaruh Literasi Keuangan Terhadap Perilaku Pengelolaan Keuangan Mahasiswa (2019)Pembelajaran Daring Sebagai Upaya Study From Home (SFH) Selama Pandemi Covid 19 (2020)Factors Influencing The Purchase Intention in Online Organic Fruit and Vegetable Stores (2018)Influence of System Quality, Information Quality, Service Quality on User Acceptance and Satisfaction and Its Impact on Net Benefits (Study of Information System Users Lecturer Performance Load (BKD) in Malang State University) (2019)The Effect of Financial Knowledge, Financial Behavior and Financial Inclusion on Financial Well-being (2021)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1972Principles of Marketing5,587 cited
  • 2012METODE PENELITIAN KUANTITATIF KUALITATIF DAN R &D3,218 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,165 cited
  • 2003Customer repurchase intention1,602 cited
  • 2011Experience Marketing: Concepts, Frameworks and Consumer Insights428 cited
  • 2007The conceptual domain of service loyalty: how many dimensions?353 cited
  • 2017Experiential value: a review and future research directions91 cited
  • 2009Structural Equation Modeling : Belajar Lebih Mudah Teknik Analisis Data Kuesioner dengan Lisrel-PLS78 cited
  • 2009EXPERIENTIAL MARKETING (SEBUAH PENDEKATAN PEMASARAN)77 cited
  • 2012Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach36 cited
  • 2016PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION15 cited
  • 2016Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention11 cited

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