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NÖROPAZARLAMA ARAÇLARI FİNANSAL PİYASALARA NASIL ADAPTE EDİLİR: NÖROFİNANS
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NÖROPAZARLAMA ARAÇLARI FİNANSAL PİYASALARA NASIL ADAPTE EDİLİR: NÖROFİNANS (2020)NÖROPAZARLAMA ARAÇLARI FİNANSAL PİYASALAR…What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective (2019)What Colour and Light Do in S…Triangulation in tourism research: A bibliometric study of top three tourism journals (2014)Triangulation in tourism rese…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Relative importance of probabilities and payoffs in risk taking. (1968)Relative importance of probab…The nature of capital and income (1906)Norm theory: Comparing reality to its alternatives. (1986)Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis. (1991)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)The Practice of Social Research (1989)Qualitative Research for Education: An Introduction to Theory and Methods (1997)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Bleisure: motivations and typologies (2017)Neuromarketing aspect of tourısm pricing psychology (2017)The time has come: a systematic literature review of mixed methods research in tourism (2017)Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Atmospheric Effects on Shopping Behavior (2000)Build It and They Will Come? The Impact of Servicescape on Chinese Millennials’ Satisfaction and Behavioral Intentions toward Integrated Resorts (2020)HARNESSING ROMANCE: The effect of exposure to romance-themed attractions on tourists’ impulsive buying (2023)Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics (2024)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1968Relative importance of probabilities and payoffs in risk taking.564 cited
  • 2014Triangulation in tourism research: A bibliometric study of top three tourism journals106 cited
  • 2019What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective37 cited

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