Motives and performance outcomes of mass customization capability: evidence from Chinese manufacturers

Hongyan Sheng · Taiwen Feng · Lucheng Chen · Dianhui Chu · Weijie Zhang

17 citations0/0 files storedJournal of Manufacturing Technology Management

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Product Development and Customization Innovation and Knowledge Management Collaboration in agile enterprises

Abstract

Purpose The purpose of this study aims to develop and test a motives-mass customization (MC) capability-performance model by dividing MC capability into product-oriented MC capability and service-oriented MC capability. Design/methodology/approach This research tests the hypothesized relationships using survey data from 277 Chinese manufacturing firms. Findings The results indicate that instrumental, relational and moral motives all have significantly positive impacts on product-oriented and service-oriented MC capability. The authors also find that product-oriented MC capability partially mediates the impacts of relational and moral motives on operational, environmental and economic performance, while service-oriented MC capability partially mediates the impacts of instrumental, relational and moral motives on operational, market, environmental and economic performance. Originality/value This study complements the existing MC literature by describing MC capability into two dimensions: product-oriented MC capability and service-oriented MC capability.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1991Firm Resources and Sustained Competitive Advantage 1988Structural equation modeling in practice: A review and recommended two-step approach.2004Firm resources and sustained competitive advantage 1986Self-Reports in Organizational Research: Problems and Prospects 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders

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