Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

Wahyono Wahyono · Ulfa Nurjanah

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

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2014The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments 2013The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty 2015Influence of Customer Satisfaction, Service Quality, and Trust on Customer Loyalty in Malaysian Islamic Banking 2012PENGARUH KUALITAS LAYANAN, CITRA DAN KEPUASAN TERHADAP LOYALITAS NASABAH

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