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Multisensory Packaging : Designing New Product Experiences · Study

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ArticleMultisensory Packaging : Designing New Product Experiences

Carlos Velasco2020

Article2020

Multisensory Packaging : Designing New Product Experiences

Carlos Velasco · Charles J. Spence

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Innovative Human-Technology Interaction

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2023Explaining Visual Shape–Taste Crossmodal Correspondences 2020Shitsukan — the Multisensory Perception of Quality 2020The Multisensory Experience of Handling and Reading Books 2019‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation 2020Does packaging influence taste and quality perceptions across varying consumer demographics?2020Seeing sweet and choosing sour: Compensatory effects of typeface on consumers’ choice behavior 2021Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness 2019Establishing boundary conditions for multiple design elements congruent with taste expectations

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Year2020

Typearticle

Published2020-10-14

Languageen

Citations51

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ShelfConsumer Packaging Perceptions and Trends

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openalex_workW3093199017

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