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Cited by

• 2023Explaining Visual Shape–Taste Crossmodal Correspondences51 cited
• 2020Shitsukan — the Multisensory Perception of Quality43 cited
• 2020The Multisensory Experience of Handling and Reading Books38 cited
• 2019‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation35 cited
• 2020Does packaging influence taste and quality perceptions across varying consumer demographics?30 cited
• 2020Seeing sweet and choosing sour: Compensatory effects of typeface on consumers’ choice behavior29 cited
• 2021Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness29 cited
• 2019Establishing boundary conditions for multiple design elements congruent with taste expectations27 cited
• 2022Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness26 cited
• 2021The multisensory design of pharmaceuticals and their packaging23 cited
• 2025Packaging colour and consumer expectations: Insights from specialty coffee22 cited
• 2021Connecting food consumers to organisations, peers, and technical devices: The potential of interactive communication technology to support consumers’ value creation21 cited
• 2020Searching for the sound of premium beer15 cited