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Transmission Model of Communication
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Transmission Model of Communication (2021)Transmission Model of CommunicationStorytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands (2022)Storytelling in advertisement…Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers (2015)Avoiding the dark side of pos…New Communication Approaches vs. Traditional Communication (2014)New Communication Approaches …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Analyzing electronic word of mouth: A social commerce construct (2016)Don’t believe strangers: Online consumer reviews and the role of social psychological distance (2017)The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking (2018)Theories of Human Communication (1978)Communication Theory as a Field (1999)The structure and function of communication in society (2007)Architecture of Political Legal Communication (2014)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)How to improve users' purchase intention of agricultural products through live streaming systems? (2025)
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  • 2015Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers205 cited
  • 2022Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands30 cited
  • 2014New Communication Approaches vs. Traditional Communication20 cited

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