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What Makes Politicians’ Instagram Posts Popular? Analyzing Social Media Strategies of Candidates and Office Holders with Computer Vision
15 references·16 citing·50 second hop
What Makes Politicians’ Instagram Posts Popular? Analyzing Social Media Strategies of Candidates and Office Holders with Computer Vision (2020)What Makes Politicians’ Instagram Posts P…Images as Data for Social Science Research (2020)Images as Data for Social Sci…Personalization of politics on Facebook: examining the content and effects of professional, emotional and private self-personalization (2019)Personalization of politics o…Images that Matter: Online Protests and the Mobilizing Role of Pictures (2018)Images that Matter: Online Pr…Image as Data: Automated Visual Content Analysis for Political Science (2018)Image as Data: Automated Visu…Computational Research in the Post-API Age (2018)Computational Research in the…The more attacks, the more retweets: Trump’s and Clinton’s agenda setting on Twitter (2017)The more attacks, the more re…Personalization, social media, and voting: Effects of candidate self-personalization on vote intention (2017)Personalization, social media…Personalization, gender, and social media: gubernatorial candidates’ social media strategies (2016)Personalization, gender, and …Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014 (2016)Go viral on the Facebook! Int…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…The personalization of politics in comparative perspective: Campaign coverage in Germany and the United Kingdom (2014)The personalization of politi…The personalization of mediated political communication: A review of concepts, operationalizations and key findings (2011)The personalization of mediat…Image Bite Politics (2009)Image Bite PoliticsStyle over Substance: Newspaper Coverage of Elizabeth Dole's Presidential Bid (2001)Style over Substance: Newspap…Self-disclosure and liking: A meta-analytic review. (1994)Self-disclosure and liking: A…With eyes of a machine: A three-step guide for applying machine learning to visual content analysis in social research (2025)With eyes of a machine: A thr…Political Communication in the Age of Platforms (2025)Political Communication in th…Exploring the recreational micromobility in relation to historic urban areas and social media: Insights from machine learning approaches (2025)Exploring the recreational mi…When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram (2024)When controversy meets contro…The Mobilizing Power of Visual Media Across Stages of Social-Mediated Protests (2024)The Mobilizing Power of Visua…Picture me in person: Personalization and emotionalization as political campaign strategies on social media in the German federal election period 2021 (2024)Picture me in person: Persona…Bonding with followers: Chronotopes and scales in political communication on Instagram (2024)Bonding with followers: Chron…Selfies and Speeches of a President at War: Volodymyr Zelensky’s Strategy of Spectacularization on Instagram (2023)Selfies and Speeches of a Pre…Politics through machine eyes: What computer vision allows us to see (2023)Politics through machine eyes…Politicians over issues? Visual personalization in three Instagram election campaigns (2023)Politicians over issues? 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Politicians’ personalized use of social media (2022)Party soldiers on personal pl…Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election (2022)Cross-Platform Emotions and A…Self-presentation strategies and the visual framing of political leaders on Instagram: evidence from the eventful 2019 Istanbul mayoral elections (2021)Self-presentation strategies …The attraction paradigm (1972)Distribution Theory for Glass's Estimator of Effect Size and Related Estimators (1981)Statistical Methods for Meta-Analysis (1988)Plan 9 From Cyberspace: The Implications of the Internet for Personality and Social Psychology (2000)Sex Differences in Coping Behavior: A Meta-Analytic Review and an Examination of Relative Coping (2002)Emotion Elicits the Social Sharing of Emotion: Theory and Empirical Review (2009)The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Content Analysis for the Social Sciences and Humanities (1970)Content Analysis for the Social Sciences and Humanities. (1970)Comparing Media Systems (2004)Aristotelian rhetoric and Facebook success in Israel’s 2013 election campaign (2015)Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign (2017)"Mediatization" of Politics: A Challenge for Democracy? (1999)The Third Age of Political Communication: Influences and Features (1999)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)The framing of politics as strategy and game: A review of concepts, operationalizations and key findings (2011)TWITTER AS A NEWS SOURCE (2013)Professional Roles in News Content (2014)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Role congruity theory of prejudice toward female leaders. 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A Case Study (2023)Media and Political Polarization (2013)A Clearer Picture: The Contribution of Visuals and Text to Framing Effects (2015)Deepfakes and Disinformation: Exploring the Impact of Synthetic Political Video on Deception, Uncertainty, and Trust in News (2020)After the ‘APIcalypse’: social media platforms and their fight against critical scholarly research (2019)Social Media, Echo Chambers, and Political Polarization (2020)Can Generative AI improve social science? (2024)
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References

  • 1994Self-disclosure and liking: A meta-analytic review.1,618 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 2011The personalization of mediated political communication: A review of concepts, operationalizations and key findings510 cited
  • 2009Image Bite Politics393 cited
  • 2018Computational Research in the Post-API Age334 cited
  • 2019Personalization of politics on Facebook: examining the content and effects of professional, emotional and private self-personalization269 cited
  • 2016Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014238 cited
  • 2016Personalization, gender, and social media: gubernatorial candidates’ social media strategies203 cited
  • 2014The personalization of politics in comparative perspective: Campaign coverage in Germany and the United Kingdom188 cited
  • 2017Personalization, social media, and voting: Effects of candidate self-personalization on vote intention178 cited
  • 2017The more attacks, the more retweets: Trump’s and Clinton’s agenda setting on Twitter175 cited
  • 2001Style over Substance: Newspaper Coverage of Elizabeth Dole's Presidential Bid165 cited
  • 2018Images that Matter: Online Protests and the Mobilizing Role of Pictures157 cited
  • 2018

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Image as Data: Automated Visual Content Analysis for Political Science
66 cited
  • 2020Images as Data for Social Science Research59 cited
  • Cited by

    • 2022Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election78 cited
    • 2023Politicians over issues? Visual personalization in three Instagram election campaigns44 cited
    • 2024Picture me in person: Personalization and emotionalization as political campaign strategies on social media in the German federal election period 202144 cited
    • 2023Selfies and Speeches of a President at War: Volodymyr Zelensky’s Strategy of Spectacularization on Instagram27 cited
    • 2021Self-presentation strategies and the visual framing of political leaders on Instagram: evidence from the eventful 2019 Istanbul mayoral elections27 cited
    • 2023Comunicación política y redes sociales: análisis de la comunicación en Instagram de la campaña electoral del 13F22 cited
    • 2022The power of predictability: How Angela Merkel constructed her authenticity on Instagram20 cited
    • 2024The Mobilizing Power of Visual Media Across Stages of Social-Mediated Protests19 cited
    • 2022Party soldiers on personal platforms? Politicians’ personalized use of social media17 cited
    • 2025Political Communication in the Age of Platforms17 cited
    • 2025Exploring the recreational micromobility in relation to historic urban areas and social media: Insights from machine learning approaches16 cited
    • 2024When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram16 cited
    • 2023Automated image analysis for studying online behaviour9 cited
    • 2024Bonding with followers: Chronotopes and scales in political communication on Instagram9 cited
    • 2023Politics through machine eyes: What computer vision allows us to see6 cited
    • 2025With eyes of a machine: A three-step guide for applying machine learning to visual content analysis in social research4 cited