A Study on the Application of Kiosk Service as the Workplace Flexibility: The Determinants of Expanded Technology Adoption and Trust of Quick Service Restaurant Customers

Kyung Hwa Seo

29 citations0/0 files storedSustainability

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour AI in Service Interactions Health, Technology, Consumer Behavior

Abstract

This study presents fundamental data on the technology acceptance of kiosks in QSR (Quick Service Restaurants) and the marketing plans for efficient management performance. In this paper, the combined concept model was established through the acceptance literature, and an expanded UTAUT2 (Unified Theory of Acceptance and Use of Technology) model was then presented by empirical analysis. This study was evaluated by 303 customers with experience using QSR kiosks. The results show that the seven factors suggested by the UTAUT2 and trust have a positive direct and indirect effect on behavioral intention. In addition, this study confirmed the significant influence relationship between the variables in UTAUT2. It was also found that facilitating conditions and price value have a significant positive effect on trust. Lastly, trust has a significant positive effect on performance expectancy and behavioral intentions. As a result, this research demonstrates an extended and integrated UTAUT2 by verifying the relationship between basic UTAUT2 and trust. The limitations of this study and recommendations for future research are also discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1988On the Evaluation of Structural Equation Models 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2003Trust and TAM in Online Shopping: An Integrated Model1 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

Cited by

2025Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior 2024From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism 2022RESTAURANTS: APPLYING AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL 2022Antecedents and Consequences of the Ease of Use and Usefulness of Fast Food Kiosks Using the Technology Acceptance Model

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.