The Compliance Mindset

Abstract

Despite growing awareness around web accessibility and its importance, adoption still remains incredibly low, leading to the digital exclusion of many who are unable to access the ever-increasing amount of content and services online. This study extends previous research into accessibility adoption models to explore client-based settings such as consultancies and freelance work. A qualitative study consisting of semi-structured interviews and thematic analysis was performed to derive core and emerging themes. The main findings were that, while accessibility is well embedded into individual practitioner workflows, there is a heavy emphasis on compliance which can lead to issues if it overrules a user-focused approach. These findings were used to inform four principles for adoption in client-based settings to be tested in future work: Put users before compliance, always consider accessibility, facilitate practitioner passion, and automate with care.

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