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The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience
16 references·2 citing·50 second hop
The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience (2020)The effects of the visual presentation of…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Instafamous and social media influencer marketing (2019)Instafamous and social media …Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Influencers on Instagram: Ant…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Self-branding, ‘micro-celebri…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …The Mini-IPIP Scales: Tiny-yet-effective measures of the Big Five Factors of Personality. (2006)The Mini-IPIP Scales: Tiny-ye…The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …Personality and Transformational and Transactional Leadership: A Meta-Analysis. (2004)Personality and Transformatio…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Structural Equation Modeling …The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory (1993)The Motivational Effects of C…Big Five Inventory (1991)Big Five InventoryConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…A revised version of the psychoticism scale (1985)A revised version of the psyc…Development and validation of a multidimensional eating disorder inventory for anorexia nervosa and bulimia (1983)Development and validation of…Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites (2025)Shaping Green Choices: How Se…Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions (2023)Customer satisfaction and loy…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Specification, evaluation, and interpretation of structural equation models (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Handbook of Industrial and Organizational Psychology. 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(1999)High Self‐Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success (2004)Fundamentals of Experimental Design (2005)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Transformational leader behaviors and their effects on followers' trust in leader, satisfaction, and organizational citizenship behaviors (1990)Organizational Images and Member Identification (1994)Two Decades of Research and Development in Transformational Leadership (1999)Authentic leadership development: Getting to the root of positive forms of leadership (2005)The Influence of Source Credibility on Communication Effectiveness (1951)Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. (1994)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Public Health and Online Misinformation: Challenges and Recommendations (2019)The Psychology of Fake News (2021)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Traumatic Events and Posttraumatic Stress Disorder in an Urban Population of Young Adults (1991)Refining the relationship between personality and subjective well-being. (2008)Investigating Critical Frequency Bands and Channels for EEG-Based Emotion Recognition with Deep Neural Networks (2015)
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References

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1,322 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
  • 1991Big Five Inventory1,118 cited
  • 2019Instafamous and social media influencer marketing1,038 cited
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    • 2023Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions100 cited
    • 2025Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites6 cited