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Introduction to the Special Issue on Marketing Science and Field Experiments
14 references·3 citing·59 second hop
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References

  • 2011Does Management Matter? Evidence from India1,416 cited
  • 2011Field Experiments with Firms196 cited
  • 2019Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments180 cited
  • 2018Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance126 cited
  • 2006Dynamic Catalog Mailing Policies119 cited
  • 2017Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment111 cited
  • 2020Lifting the Veil: The Benefits of Cost Transparency97 cited
  • 2016Field Experiments in Marketing52 cited
  • 2020Referral Reward Size and New Customer Profitability52 cited
  • 2016Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production51 cited
  • 2016Incentives versus Reciprocity: Insights from a Field Experiment49 cited
  • 2020Temporal Reframing and Participation in a Savings Program: A Field Experiment48 cited
  • 2018Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds24 cited
  • 2020Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment18 cited

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  • 2022Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources

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38 cited
  • 2023Field experiments in marketing research: a systematic methodological review30 cited
  • 2023The Design and Targeting of Compliance Promotions8 cited