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Franchising brand benefits: An integrative perspective · Study

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ArticleFranchising brand benefits: An integrative perspective

Nabil Ghantous2020

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Articlebronze2020

Franchising brand benefits: An integrative perspective

Nabil Ghantous · George Christodoulides

28 citations·0/0 files stored·Industrial Marketing Management

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Franchising Strategies and Performance Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1984Case Study Research: Design and Methods 1991Firm Resources and Sustained Competitive Advantage 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1991Case Study Research: Design and Methods 1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1998Basics of qualitative research : techniques and procedures for developing grounded theory 2004Firm resources and sustained competitive advantage 2014Constructing grounded theory

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Year2020

Typearticle

Published2020-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations28

Files0 public / 0

ShelfFranchising Strategies and Performance

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doi10.1016/j.indmarman.2020.10.009

openalex_workW3097398586

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