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Franchising brand benefits: An integrative perspective
16 references·0 citing·32 second hop
Franchising brand benefits: An integrative perspective (2020)Franchising brand benefits: An integrativ…Constructing grounded theory (2014)Constructing grounded theorySeeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2010)Basics of Qualitative Researc…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Case Study Research: Design and Methods (1991)Case Study Research: Design a…Possessions and the Extended Self (1988)Possessions and the Extended …Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Naturalistic inquiry (1985)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Digital transformation by SME entrepreneurs: A capability perspective (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)How Many Interviews Are Enough? (2005)Qualitative Research Designs (2007)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)
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  • 2001Brand Community3,994 cited
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