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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
16 references·8 citing·41 second hop
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(1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Flow: the psychology of optimal experience (1990)Understanding Customer Experience Throughout the Customer Journey (2016)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Possessions and the Extended Self (1988)Managing the co-creation of value (2007)The Interpretation of Cultures (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2003When Does Commitment Lead to Loyalty?870 cited
  • 2003Inspiration as a psychological construct.703 cited
  • 2016Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity682 cited

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  • 1988Collectivism v. Individualism: A Reconceptualisation of a Basic Concept in Cross-cultural Social Psychology664 cited
  • 2014Online brand community engagement: Scale development and validation598 cited
  • Cited by

    • 2022Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults148 cited
    • 2024How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction16 cited
    • 2022Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective16 cited
    • 2024Power from words: The influence of brand activism message framing on consumer purchase intention14 cited
    • 2023Physical or digital media: the mediating role of psychological ownership13 cited
    • 2022Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand12 cited
    • 2023Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands12 cited
    • 2023Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain8 cited