Articlehybrid2020

Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects

Arinze Christian Nwoba · Nathaniel Boso · Matthew J. Robson

64 citations0/0 files storedBusiness Strategy and the Environment

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Sustainability and Innovation in Business

Abstract

Abstract This study examines (i) how top‐level managerial institutional ties drive corporate sustainability strategies of emerging market firms operating under conditions of institutional adversity; (ii) the impact of corporate sustainability strategies on market performance; and (iii) the moderating role of financial resource slack on the relationships between corporate sustainability strategies and market performance. The study builds from institutional development logic and the structure–conduct–performance paradigm. Primary data are collected from 300 firms operating in a major sub‐Saharan African market. Findings show that top‐level managerial institutional linkages with regulatory national governmental officials, local community leaders, and top managers at other firms drive corporate proactive and responsive sustainability strategies, which in turn influence market performance. In addition, the findings reveal that financial resource slack strengthens the path between corporate proactive sustainability strategies and market performance, but not the path between corporate responsive sustainability strategies and market performance. Theoretical and practical implications are discussed.

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References

1991Towards a dynamic theory of strategy 2000STRATEGY IN EMERGING ECONOMIES.2011Specification, evaluation, and interpretation of structural equation models 2017Partial Least Squares Structural Equation Modeling 2008An institution-based view of international business strategy: a focus on emerging economies 1988CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE.2004Evolving sustainably: a longitudinal study of corporate sustainable development 2000MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK.

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