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‘You Will:’ A Macroeconomic Analysis of Digital Advertising
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‘You Will:’ A Macroeconomic Analysis of Digital Advertising (2021)‘You Will:’ A Macroeconomic Analysis of D…A Quarterly, Utilization-Adjusted Series on Total Factor Productivity (2012)A Quarterly, Utilization-Adju…Industry and Trade: A Study of Industrial Technique and Business Organization and of Their Influences on the Conditions of Various Classes and Nations (2010)Industry and Trade: A Study o…INTANGIBLE CAPITAL AND U.S. ECONOMIC GROWTH (2009)INTANGIBLE CAPITAL AND U.S. E…Measuring Trends in Leisure: The Allocation of Time over Five Decades (2006)Measuring Trends in Leisure: …The economic analysis of advertising (2005)The economic analysis of adve…Engines of Liberation (2004)Engines of LiberationPlatform Competition in Two-Sided Markets (2003)Platform Competition in Two-S…Chicken & Egg: Competition Among Intermediation Service Providers (2003)Chicken & Egg: Competition Am…Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Frictionless Commerce? A Comp…1. Economic Growth and Business Cycles (1995)1. Economic Growth and Busine…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Models of Business Cycles. (1988)Models of Business Cycles.Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Advertising and Competition (1964)Advertising and CompetitionThe Economics of Information (1961)The Economics of InformationWELFARE ECONOMICS AND EXISTENCE OF AN EQUILIBRIUM FOR A COMPETITIVE ECONOMY (1960)WELFARE ECONOMICS AND EXISTEN…Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era (2021)Aggregate Advertising Expendi…Contestable Markets and the Theory of Industry Structure (1982)Network Externalities, Competition, and Compatibility (1985)Competition in two-sided markets (2006)Two-sided markets: a progress report (2006)Towards a Theory of Ecosystems (2018)The Affluent Society (1958)Product Selection, Fixed Costs, and Monopolistic Competition (1976)The Theory of Industrial Organization (1988)Advertising, Breadth of Ownership, and Liquidity (2003)A Price Theory of Multi-Sided Platforms (2010)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)The Economics of Information (1976)Stability in Competition (1990)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Conditional logit analysis of qualitative choice behavior (1972)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Technical Change and the Aggregate Production Function (1957)Increasing Returns and Long-Run Growth (1986)On the mechanics of economic development (1988)Digital Economics (2019)Declining Labor and Capital Shares (2020)The Productivity J-Curve: How Intangibles Complement General Purpose Technologies (2020)A Theory of the Allocation of Time (1965)Capital-skill Complementarity and Inequality: A Macroeconomic Analysis (2000)Gender Differences in Pay (2000)The Quiet Revolution That Transformed Women's Employment, Education, and Family (2006)Women Empowerment and Economic Development (2012)The Gender Wage Gap: Extent, Trends, and Explanations (2017)Looking into the Black Box: A Survey of the Matching FunctionLooking into the Black Box: A Survey of the Matching Function (2001)Micro-Foundations of Urban Agglomeration Economies (2003)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Prior Knowledge and the Discovery of Entrepreneurial Opportunities (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Dissecting the cycle: a methodological investigation (2002)The Value Premium (2005)The Granular Origins of Aggregate Fluctuations (2011)SUPPLY-SIDE ECONOMICS: AN ANALYTICAL REVIEW (1990)The Macroeconomics of Happiness (2003)Overborrowing and Systemic Externalities in the Business Cycle (2011)
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References

  • 2003Platform Competition in Two-Sided Markets5,648 cited
  • 1961The Economics of Information5,332 cited
  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 2009INTANGIBLE CAPITAL AND U.S. ECONOMIC GROWTH1,344 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1988Models of Business Cycles.941 cited
  • 2004Engines of Liberation892 cited
  • 19951. Economic Growth and Business Cycles829 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
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  • 1960WELFARE ECONOMICS AND EXISTENCE OF AN EQUILIBRIUM FOR A COMPETITIVE ECONOMY573 cited
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  • 2003Chicken & Egg: Competition Among Intermediation Service Providers

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  • 2021Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era5 cited