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On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry

16 references·10 citing·47 second hopsampled

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References

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2005

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Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

419 cited

Cited by

2022When and How Slow Motion Makes Products More Luxurious34 cited
2024It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality31 cited
2024ESG management of hotel brands: A management strategy for benefits and performance31 cited
2022Does Airbnb offer hedonic or utilitarian products? An experimental analysis of motivations to use Airbnb27 cited
2024The impact of emotional perceived value on hotel guests’ satisfaction, affective commitment and loyalty22 cited
2024Luxury fashion brand coolness: niche versus mass cool20 cited
2021Role of affective forecasting in customers’ hotel service experiences19 cited
2025Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension18 cited
2022What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness15 cited
2021Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment10 cited