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Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

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References

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1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
2003Customer repurchase intention1,602 cited
2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited

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2002Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service1,027 cited

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