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Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations
16 references·0 citing·45 second hop
Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations (2020)Examining the mediating role of celebrity…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2021)Celebrity vs. Influencer endo…Me first, then the environment: young Millennials as green consumers (2018)Me first, then the environmen…Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities (2018)Influencer Marketing as a Mod…Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions (2016)Celebrity endorsements: Influ…Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013)Impact of celebrity endorseme…Green marketing: what the Millennials buy (2013)Green marketing: what the Mil…Interactive media usage among millennial consumers (2012)Interactive media usage among…The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable. (2011)The influence of environmenta…Awareness of Eco-label in Malaysia’s Green Marketing Initiative (2009)Awareness of Eco-label in Mal…Celebrity fan involvement and destination perceptions (2008)Celebrity fan involvement and…Green advertising effects on attitude and choice of advertising themes (2005)Green advertising effects on …Social Research Methods: Qualitative and Quantitative Approaches (2002)Social Research Methods: Qual…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)What is coefficient alpha? An examination of theory and applications. (1993)The C-OAR-SE procedure for scale development in marketing (2002)How destination image and evaluative factors affect behavioral intentions? (2006)How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators (2015)The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study (1997)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling (2002)Intention and behavior towards green consumption among low-income households (2018)Effect of consumption values on customers’ green purchase intention: a mediating role of green trust (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists (2015)Elements of destination brand equity and destination familiarity regarding travel intention (2019)Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention (2020)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products (2019)Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge (2020)Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market (2020)The Measurement of Meaning (1957)The Application of Electronic Computers to Factor Analysis (1960)Handbook of social psychology (2004)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)Two Decades of Developments in Qualitative Inquiry (2002)Understanding and Evaluating Qualitative Research (2002)Metodologi Penelitian Kualitatif (2022)Pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen dan dampaknya terhadap intensi rekomendasi (2020)The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention (2022)Algorithmic Gatekeeping for Professional Communicators (2023)
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References

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  • 2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative328 cited
  • 2008Celebrity fan involvement and destination perceptions285 cited
  • 2011The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.269 cited
  • 2021Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit260 cited
  • 2005Green advertising effects on attitude and choice of advertising themes237 cited
  • 2018Me first, then the environment: young Millennials as green consumers234 cited
  • 2013Impact of celebrity endorsement in advertising on brand image among Chinese adolescents225 cited
  • 2013Green marketing: what the Millennials buy

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191 cited
  • 2012Interactive media usage among millennial consumers179 cited
  • 2018Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities177 cited
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