The literature presents entrepreneurial alertness (EA)—a cognitive resource—as an antecedent of entrepreneurial opportunity identification, although empirical evidence is lacking. The aim of this study is to test this relationship and explore the influence of entrepreneurial orientation (EO), which provides a mobilizing vision for leveraging firm's resources, as a mediating mechanism for this relationship. Using data collected from 152 French entrepreneurs, our results empirically confirm the relationship between EA and entrepreneurial opportunity identification. Furthermore, we find a positive relationship between EA and each of the three dimensions of EO (i.e. innovativeness, proactiveness, and risk-taking propensity). However, only one dimension of EO—proactiveness—has a significant relationship with entrepreneurial opportunity identification. Our results highlight the mediating role of proactiveness in the relationship between EA and the identification of entrepreneurial opportunities and also confirm the interest in further research on this critical dimension of EO.
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