Holistic University Website Management: People, Technology and Processes

Abstract

The fact that a university website is developed and managed primarily in-house entails addressing multiple challenges to enhance the product quality, organization productivity, and customer satisfaction. Therefore, this paper introduces a holistic approach to website management that incorporates three key elements of software management: people, technology, and processes. Accordingly, a multidisciplinary team structure with distinctly outlined leadership, roles, skills, and responsibilities is proposed to manage websites effectively. Besides, an appropriate technology stack is identified to develop a website that is content-based, has a flat content structure, is not interactive, and does not require complex workflows. Furthermore, suitable project management, software development, and website business processes are adopted to produce high-quality services while satisfying time and cost constraints. Finally, applicable evaluation methods and key performance indicators are suggested to assess the effectiveness of the adopted business processes and the quality attributes of the website.

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