Mind Genomics: Accelerating and Scaling Our Understanding of the Everyday Mind and its Prospects for Efforts in Nutrition

Abstract

We present the newly emerging science of Mind Genomics, which studies the way we make decisions in everyday life.Mind Genomics defines a topic, creates four relevant questions, creates four answers to each question, for a total of 16 elements.The subject evaluates a unique set of 24 vignettes, combinations of 2-4 elements, at most one answer to each question, rating the vignette on a scale.The scale may judge amount of (e.g., perceived fullness, liking, etc.), or may require the subject to choose an emotion.Each subject tests a different set of combinations.All combinations are created by experimental design, ensuring statistical independence.The analysis of the results reveals how each answer or element 'drives' the rating.A measure of response time, collected at the same time, shows the degree of psychological engagement.Finally, Mind Genomics reveals new-to-the-world mind-sets of people, with different ways of looking at the topic.Mind Genomics finishes with a personal viewpoint identifier, new people to be assigned to a mind-set.We finish with the vision of scaling the process, to understand the algebra of the mind for the world of foods and nutrition, and to correlate the mind-sets with exogenous behavior, both economics-oriented and health-related, respectively.

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