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A higher-order model of consumer brand engagement and its impact on loyalty intentions · Study

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ArticleA higher-order model of consumer brand engagement and its impact on loyalty intentions

Abhishek Dwivedi2015

Article2015

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Abhishek Dwivedi

443 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Structural Equations with Latent Variables.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1994Marketing Research: An Applied Orientation 1985Measuring the Involvement Construct 2011Customer Engagement

Cited by

2016Customer engagement with tourism social media brands 2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention 2017Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent 2017The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm 2016Antecedents of consumer brand engagement and brand loyalty

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Details

Year2015

Typearticle

Published2015-02-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations443

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2015.02.007

openalex_workW2013558815

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2022Customer engagement and social media: Revisiting the past to inform the future

2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

2017Consumer engagement in online brand communities: a solicitation of congruity theory