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PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

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References

2021MANAJEMEN SUMBER DAYA MANUSIA7,154 cited
2009Manajemen pemasaran dan pemasaran jasa1,836 cited
2003Manajemen Sumber Daya Manusia; EDISI REVISI1,298 cited
2012Packaging -An Innovative source of Impulsive and Abrupt Buying Action12 cited

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2022PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PROYEK BISNIS KAKU9 cited
2022Social media and impulse buying behavior: The role of hedonic shopping motivation and shopping orientation8 cited

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