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The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value
16 references·4 citing·45 second hop
The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value (2020)The differential motivation and context e…When helping helps: Autonomous motivation for prosocial behavior and its influence on well-being for the helper and recipient. 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The role of green and public concern (2021)Does green and sustainable en…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Collaborative Value Creation (2012)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? 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References

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  • 1985Measuring the Involvement Construct6,012 cited
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  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2008Use and Impact of Online Travel Reviews1,141 cited
  • 2006Licensing Effect in Consumer Choice

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966 cited
  • 1999A social cognitive theory of personality913 cited
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    • 2022The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception27 cited
    • 2021Does green and sustainable engagement benefit online platforms in supply chains? The role of green and public concern22 cited
    • 2024Ethically transformative experiences in hotels22 cited
    • 2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited