SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Measuring brand personality using emoji: findings from Mokken scaling · Study

ArticleShelves

ArticleMeasuring brand personality using emoji: findings from Mokken scaling

Salim Moussa2020

Article2020

Measuring brand personality using emoji: findings from Mokken scaling

13 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Psychometric Methodologies and Testing Personality Traits and Psychology

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 13 citations exist upstream.

References

2025Advances in Consumer Research 2011An assessment of the use of partial least squares structural equation modeling in marketing research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1987Validation of the five-factor model of personality across instruments and observers.2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1997Dimensions of Brand Personality 1997Personality trait structure as a human universal.1997Dimensions of Brand Personality

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2021The antecedents and consequences of brand personality: a systematic reviewreview · 12 shared references 2011Brand Personality Factor Based Models: A Critical Reviewarticle · 11 shared references 2015An extension of Aaker’s brand personality model from Islamic perspective: a conceptual studyarticle · 11 shared references 201720 Years of brand personality: a bibliometric review and research agendaarticle · 10 shared references 2013The brand personality of rocksarticle · 10 shared references 2022Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agendareview · 9 shared references

Details

Year2020

Typearticle

Published2020-11-23

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/s41262-020-00220-8

openalex_workW3110010365

Links

Imported from OpenAlex (CC0) — nothing here is generated.