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Measuring brand personality using emoji: findings from Mokken scaling
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Measuring brand personality using emoji: findings from Mokken scaling (2020)Measuring brand personality using emoji: …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Product and the Brand (2012)The Product and the BrandAn assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…A new measure of brand personality (2009)A new measure of brand person…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Introduction to Nonparametric Item Response Theory (2002)Introduction to Nonparametric…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Personality trait structure as a human universal. (1997)Personality trait structure a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A contrarian view of the five-factor approach to personality description. (1995)A contrarian view of the five…Some determinants of factor structures from personality-trait descriptors. (1989)Some determinants of factor s…Validation of the five-factor model of personality across instruments and observers. (1987)Validation of the five-factor…A Theory and Procedure of Scale Analysis (1971)A Theory and Procedure of Sca…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Emotional intelligence meets traditional standards for an intelligence (1999)Personality and leadership: A qualitative and quantitative review. (2002)Diagnostic and Statistical Manual of Mental Disorders (2012)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)Diagnostic and Statistical Manual of Mental Disorders (2013)An alternative "description of personality": The Big-Five factor structure. (1990)An Introduction to the Five‐Factor Model and Its Applications (1992)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Intelligence, personality, and interests: Evidence for overlapping traits. (1997)A Meta-Analysis of Personality in Scientific and Artistic Creativity (1998)Emotional intelligence: New ability or eclectic traits? (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)The achievement motive (1953)Personality and Assessment (1968)Studies in Machiavellianism (1970)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Grit: Perseverance and passion for long-term goals. (2007)Comparative fit indexes in structural models. (1990)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The sensitivity and specificity of the Major Depression Inventory, using the Present State Examination as the index of diagnostic validity (2001)Conceptualizing and Measuring Democracy (2002)Measuring well‐being rather than the absence of distress symptoms: a comparison of the SF‐36 Mental Health subscale and the WHO‐Five well‐being scale (2003)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1997Dimensions of Brand Personality4,046 cited
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  • 1971A Theory and Procedure of Scale Analysis1,121 cited
  • 2002Introduction to Nonparametric Item Response Theory764 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 2000How Personality Makes a Difference684 cited
  • 2009A new measure of brand personality606 cited
  • 2012The Product and the Brand566 cited

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1989
Some determinants of factor structures from personality-trait descriptors.
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