References

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• 2014A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods115 cited
• 2016Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision113 cited
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• 2015IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS24 cited
• 2014Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior14 cited
• 2015Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone12 cited

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