Digital Marketing: An Influence towards Business Performance among Entrepreneurs of Small and Medium Enterprises

Faradillah Iqmar Omar · Ummi Munirah Syuhada Mohamad Zan · Nor Azlili Hassan · Izzurazlia Ibrahim

34 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

SMEs Development and Digital Marketing Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

Digital marketing is basically promoting the brand of business products using all forms of digital advertising mediums as a more interactive and informative alternative.This is in line with the availability of internet technology and enabling various marketing methods to be done digitally.Entrepreneurs are encouraged to use this mediums optimally to achieve more aggressive and inovastive business quality.Specifically, this study aims to look at the digital media phenomenon which is seen as increasingly powerful as information and marketing channel agent as well as to test the impact of its usage on entrepreneurial performance.This study will consider the aspect of powerful digital marketing in the development of business performance among Small and Medium Enterprises (SMEs).A quantitative approach based on cross sectional design is iapplied in this study.The questionnaire form as a research instrument is based on the domains in the identified variables.The sample consists of 300 SME entrepreneurs aged between 18 to 55 years old who run businesses around Klang Valley.The data was analyzed using SPSS software (Satistical Package for Social Sciences) and Smart PLS.The results reveal that the business purpose, product advertising, marketing benefits and product reputation have significant relationship with the business performance of SME entrepreneurs.The results of the structural equation modeling analysis showed that the powerful of digital marketing significantly influenced business performance.This explains that the dimensions, which measure the digital marketing, affect the business performance positively and thus help the business development towards a more effective system.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 34 citations exist upstream.

References

2009Social media: The new hybrid element of the promotion mix 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 2001Strategy and the Internet.1994The Practice of Social Research 2003Internet marketing: strategy, implementation and practice 2006An analysis of consumer power on the Internet 2000THE IMPACT OF ELECTRONIC COMMERCE ON BUSINESS-LEVEL STRATEGIES

Cited by

2023Effect of marketing literacy on the success of entrepreneurial projects 2022Analysis of Digital Transformation Strategy Opportunities and Threats of Food Stalls Small Medium Enterprises in the Industry 4.0

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.