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PENERAPAN FUZZY C-MEANS KLUSTER UNTUK SEGMENTASI PELANGGAN E-COMMERCE DENGAN METODE RECENCY FREQUENCY MONETARY (RFM)

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References

1994Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program104 cited

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2023Customer Segmentation with RFM Model using Fuzzy C-Means and Genetic Programming5 cited
2024Analisis Loyalitas Pelanggan Business To Business Berdasarkan Model RFM Menggunakan Algoritma Fuzzy C-Means5 cited

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