Impacts of Visual Merchandising on Customer Buying Behavior in Bangladeshi Clothing Stores

Abstract

Apparel stores always have to develop their system to survive in the market. Attracting new customers and satisfying the running customers are the necessity for continuing the business. In this regard, retailers design new techniques and gradually reshape it for adopting a competitive market. Visual merchandising is one of the philosophies where retailers are not only presenting their products but also attracting new customers outside the windows. There are a lot of elements in visual merchandising, but its significance varies from region to region. In this study, we considered the local apparel stores for finding the visual merchandising elements and also analyzing which elements are satisfied more for buying a new product in Chittagong. The result of the study showed what are the noteworthy key attributes of visual merchandising affecting consumers buying behavior in that region.

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